Start Here
You found the right place.
Now let's find the right door.
Not everyone needs the same thing. Read this before you click anything else — it'll save you time and point you exactly where you need to go.
"I'm just getting started."
You have the skill but not the structure. No pricing, no process, no real plan yet.
Most common
"I'm making money but overwhelmed."
Revenue is coming in. But everything runs through you and you're exhausted. This is exactly who I coach.
Where are you right now?
Find yourself below.
What I actually do
I'm not a mindset coach.
I'm an operations strategist who has built and run service businesses since 1993 — cleaning crews, staging teams, event planning, consulting firms, training programs.
I help you build real structure: pricing that makes sense, systems that scale, and processes that don't require you in every room.
30+ Years in business
3 Active companies
1 Published book
1993 When I started
"Structure creates freedom. Systems create profit."
Your options
Choose where to start.
The Book
Start here if you're new or exploring
Best for: Pre-launch or early-stage service business owners who want to build it right from the start.
Most popular
1:1 Coaching Programs
Build your operations with me directly
Best for: Service business owners ready to invest in real, lasting change.
The CEO Toolkit
Done-for-you systems and templates
Best for: Business owners who want to implement on their own timeline.
The Strategy Room
Monthly advisory and accountability
Best for: Growing businesses that need a consistent thinking partner.
Still not sure where to start?
Book a free 30-minute Clarity Call. No pitch. No pressure. We'll figure out together if this is the right fit — and if it's not, I'll tell you that too.
30 minutes · No cost · No obligation


"I'm ready to scale."
You've built something real. Now you need systems, leadership, and capacity that doesn't require you everywhere.
Frequently Asked
Who is Mattie Sheppard?
Mattie Sheppard is a service business owner and business coach helping Airbnb hosts and service providers protect reviews, streamline operations, and grow profit.
What coaching services are offered?
I provide 1:1 and group coaching for service based business owners and Airbnb hosts focused on operations, pricing, systems, and profit growth.
How does coaching work?
Coaching works through focused sessions where we identify gaps, set priorities, and create clear action steps to improve operations and profitability.
Mattie offers digital planners, workbooks, templates, and guides designed to help service based business owners improve operations, pricing, and profitability.
What digital products does Mattie offer?
How to start coaching?
Visit mattiesheppard.com to book your first session and access resources designed for ambitious entrepreneurs.
Get in Touch
Reach out to mattie sheppard for expert coaching, digital tools, and support to launch and grow your Airbnb cleaning business with confidence.
Connect
904-486-6110
Support
inquiry@mattiesheppard.com
Connect
Mattie Sheppard is the founder of Perfectly Pictured Decluttering & Staging Experts, Perfectly Pictured Cleaning Services, and The CEO Launchpad - and the author of In Between The Sheets Lessons, Laughter, and Laundry From My Airbnb Cleaning Journey Things To Know Before Starting Your Airbnb Cleaning Business. She coaches women building service businesses across the country.
The CEO Launchpad
Web: www.TheCEOLaunchPad.net
Perfectly Pictured Decluttering & Staging Experts, llc
Web: www.ppdse.com
Perfectly Pictured Cleaning Services
Web: www.myppcleaning.com
Support
Get weekly tips for service business owners
info@mattiesheppard.com
+1-904-486-6110
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