OPERATIONS STRATEGY & SERVICE BUSINESS COACHING
Build Structure. Control Operations. Increase Profit.
I've been building service businesses since 1993 — cleaning companies, staging, hospitality, consulting, training. I know what it looks like when your business is making money but eating you alive.
I work with service entrepreneurs who are generating revenue but drowning in the doing. If you're the technician, the manager, and the CEO all at once — that changes here.
I don't do motivation. I build operations.
You're booked. You're busy. And somehow you still feel behind. Your calendar is full but your systems are empty. Sound familiar?
WHO THIS IS FOR
• Service based business owners
• Consultants and coaches
• Hospitality and property service providers
• Creative service professionals
• Entrepreneurs ready to scale beyond survival mode
If you are still operating as the technician instead of the CEO, this work is for you.
CORE PROGRAMS
THE 3 DAY CLARITY RESET - Walk away with a clear offer, a profitable price, and a 30-day plan. In three days.
Your strategic reset.
In three focused sessions, you will:
• Define your core offer
• Identify your most profitable client
• Evaluate pricing and margin
• Map your service delivery process
• Build a 30 day execution roadmap
You leave with direction and measurable next steps.
Best for entrepreneurs who feel scattered or stuck.
Investment:
One new client from better pricing structure pays for this program.
Private Experience: $1,800
Small Group Cohort: $997 per participant
Ready to stop running your business and start owning it?
Book Your Free Discovery Call →
CEO OPERATIONS FOUNDATIONS - In 8 weeks, you'll have the systems, pricing, and processes of a real company — not a one-person hustle.
This program builds the infrastructure of your business.
We focus on:
• Service model design
• Profit based pricing
• Client onboarding systems
• Standard operating procedures
• Workflow automation
• Revenue forecasting
You stop reacting daily and start operating strategically.
Eight weeks of private strategy for less than one month of hiring a full-time ops manager.
Available as:
• One on one private coaching (8 Week Private Program): $3,500
• Small group cohort (8 Week Group Cohort): $2,200
Ready to stop running your business and start owning it?
Book Your Free Discovery Call →
THE CEO LAUNCHPAD STRATEGY ROOM - Your operations brain trust. Show up with your real problems. Leave with a plan.
Weekly strategy and accountability for growth focused service business owners.
Inside:
• Live operations audits
• Hot seat strategy
• Revenue planning
• Hiring and delegation systems
• Implementation assignments
This is execution focused. Not motivational.
Investment:
If your business is generating $5K+ monthly and you're still running everything yourself, this is not an expense — it's the fix.
Monthly Advisory Access: $497 per month
Quarterly Commitment: $1,350
Ready to stop running your business and start owning it?
Book Your Free Discovery Call →
PRIVATE OPERATIONS STRATEGY - For established businesses ready to scale without scaling chaos. This is the work that changes your company structure.
High level consulting for established service businesses ready to scale.
Focus areas include:
• Expanding capacity without burnout
• Building leadership structure
• Designing recurring revenue streams
• Operational audits
• Profit optimization
• Transitioning from owner operator to CEO
This is for serious growth.
Investment:
One new client from better pricing structure pays for this program.
Tier One Advisory: $2,500 per month
Two strategy sessions per month
Tier Two Executive Advisory: $4,000 per month
Weekly strategy sessions and priority access
Structured as a 3-month engagement — because real operational change takes time, and shortcuts don't hold.
Ready to stop running your business and start owning it?
Book Your Free Discovery Call →
Why this works:
I'm not a consultant who studied businesses. I ran them — cleaning crews, staging teams, event planning services, client systems, all of it. I've made the expensive mistakes so you don't have to. When I build your operations, it's based on what actually works in the field — not a framework from a course.
I've turned my own chaos into structure. Now that's what I do for you.
HOW COACHING WORKS
Schedule a discovery call
Complete a business diagnostic
Choose the right program
Build your systems
Execute with accountability
Structure creates freedom.
Systems create profit.
Ready to stop running your business and start owning it?


Connect
Mattie Sheppard is the founder of Perfectly Pictured Decluttering & Staging Experts, Perfectly Pictured Cleaning Services, and The CEO Launchpad - and the author of In Between The Sheets Lessons, Laughter, and Laundry From My Airbnb Cleaning Journey - Things To Know Before Starting Your Airbnb Cleaning Business. She coaches women building service businesses across the country.
The CEO Launchpad
Web: www.TheCEOLaunchPad.net
Perfectly Pictured Decluttering & Staging Experts, llc
Web: www.ppdse.com
Perfectly Pictured Cleaning Services
Web: www.myppcleaning.com
Support
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+1-904-486-6110
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